Two founders, one obsession.
Every e-commerce store has more customer data than they know what to do with. Orvono is how they turn it into their fastest-growing channel.
Aron Ásmundsson
Co-founderReykjavík, IS
Aron holds a BSc in Management Engineering and a BSc in Computer Science from Reykjavík University. Before Orvono he ran three e-commerce stores as project manager and data analyst inside a retail group, where he saw up close the opportunity hidden in the data every store has.
Eyþór Helgason
Co-founderReykjavík, IS
Eyþór holds a BSc in Management Engineering and a BSc in Computer Science from Reykjavík University. Before Orvono he worked inside industrial manufacturing companies, integrating systems and building production software for a complex industry where stakes are high.
Why Orvono
The gap between intent and execution.
The hardest thing in e-commerce isn't getting data. It's doing something with it.
Every store sits on a rich picture of its customers: orders, browsing, catalog, seasonality, loyalty. Who buys what, when they come back, what they're likely to do next. Everyone knows this data is gold. The opportunity is sitting in plain sight.
Turning it into revenue is the hard part. It takes the curiosity and skill to actually dig into the data and understand what's going on, and then it takes knowing what to do with the opportunity once you find it. How to act on it, how to track it, how to turn it into real revenue and profit. That's time and expertise most stores don't have.
Aron saw this gap from the inside. Years in e-commerce, with a background in engineering and computer science, and he saw something most operators couldn't: the gap had finally become executable. The tools had caught up.
The easiest thing has always been to hire through it. Build the team, or hire an agency, and pay for someone else's time and expertise. AI is changing that.
We believe the biggest opportunity to turn this data into profit is email. It's where a store's two biggest assets meet: direct access to the customer, and everything the store already knows about them. Agencies say email should drive 20 to 30 percent of e-commerce revenue when it's done right. The reality is most stores never get there. The ones that try usually end up oversending. It's the easiest lever to pull, and it works in the short term, but every extra send costs you in unsubscribes, in spam complaints, and in customers who quietly stop opening anything you send. A revenue bump now, a smaller list six months from now.
Anyone can send an email with AI today. That's the floor, not the ceiling. We work on the ceiling. Not faster sends. Not more sends. More revenue per send, compounding across every customer your store already has. We're not optimizing for the next week. We're optimizing for the next year, and the year after that, for the lifetime value of every customer who ever orders from your store.